Logo & Branding

Overview
Central Valley Christian Counsel is a faith based out of network mental health provider that needed an update to their brand.

Challenge

Jamal Jones of Central Valley Christian Counsel, primarily needed just a logo. However, when looking deeper into their company during my discovery phase, I recognized that they were missing a brand pillar which was their purpose. They needed help focusing their brand's purpose which would ultimately dictate the brands new identity.

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Solution

After going through and brand purpose exercise we jumped into logo exploration that extended into concepts of future identity possibilities.

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The logomark consists of 3 parts: symbol, wordmark and slogan / tagline. The symbol is comprised of a graphic version of a book and cross that is designed using a 3 mono-strokes with equal spacing to represent the “Holy Trinity”.

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The symbol incorporates a cross and book. The single stroke design uses 3 strokes for both elements to represent the “Holy Trinity”. The symbol not only represents a cross but has hidden “C’s” incorporated to the ends and a “V” cutout at the  bottom to represent the “CVCC” initials. The book is meant to symbolize any book used to help with counseling process. It can be interpreted as a book of psychology, the bible, or any book of faith.