LASTPASS

Corporate
& Brand Marketing

Overview
In 2023, LastPass separated from GoTo which gave them the opportunity to position themselves more strategically to compete the very competitive cyber security market. Instead of rebranding, the company decided to do a "refresh" of the brand to show their progress and evolution through innovation of the product.

Challenge

LastPass was one of the oldest names when it came to the cyber security space, however, it was losing recognition to it's competitors due to their brand presence. In 2022, right before separation from GoTo, LastPass had a security breach. This event caused a lot to question their product and brand.

Solution

The teams focus was to restore the brand by delivering security improvements, evolve messaging and positioning, enhance brand image and perception and create multifaceted PR and media strategy.

Old Brand

Brand reFresh

Marketing Campaigns

Mr. Note it all

Passwords on stickies - What started as a quick fix has become an overlooked risk. It’s time to move from this kind of chaos to seamless security, visibility, and effortless password management for your whole team.

Events

RSA 2024

RSA was a smashing success with tons of engagement, great brand awareness, fantastic meetings with prospects, customers, partners, analysts, and media.

Black Hat 2024

Black Hat was the first trade show where we were able to really test our brand and push the creativity. Black Hat is known to be the conference that caters towards hackers and tech so we went the concept of "cyber psychedelic" to represent the inner workings of the dark web.