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QUOC LONG JEWELRY

Brand Identity & Web Design

Overview
Quoc Long Jewelry is a small mom and pop jewelry store based in San Francisco's Tenderloin neighberhood.

Challenge

Quoc Long Jewelry originally reached out to me to create a website for them to increase foot traffic to the store and bring them into the digital world.

 

Solution

After understanding what they wanted to do I was able to talk them through updating their logo extending their brand's identity and creating a social strategy which would include photography.

The logomark consists of 3 parts: symbol, wordmark and slogan. The symbol is of a Chinese dragon in red with a wordmark in serif font and slogan that shows the establishment date. This timeless logo has 4 lockup variations for responsive usage to work at any scale.

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Thoughtfully solving problems through strategy & design.

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